WE CONSULT

Ground Support has been an integral part of New York City coffee for over a dozen years. We were adopted as the communal living room for Soho, and were friends with everyone who passed by.

We travelled to origin to meet with farmers, trained hundreds of baristas to brew well and showcase our coffee. We used local products to feed our clientele with house made sandwiches and pastry.

In addition to hard work, our success was a result of clear vision. We established efficient work flows, accurate reporting measures, democratized management, and built warmth into our employee training. We spent time forging an approach that your business can benefit from.

We can help with all aspects of business including: site procurement, cafe design, bar flow, brand identity, strategic marketing, vertical integration, hiring and training, wholesale, e-commerce, palate development, and concept execution.

Feel free to reach out for an introductory call to explore ways which we can help grow your business.

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Relaxed Approach

We are using the same direct trade coffees as all of the top roasters, but we are less aggressive about how we make our purchases. This wouldn’t have occurred to us if it weren’t for Covid.

We develop delicious value coffees using blends from current and past crop coffees.We source top scoring coffees from the previous growing season which the farmers have not been able to sell. When stored correctly past crop coffees are just as delicious as current crops, but less expensive.

In buying past crop green coffees we are helping the farmers mitigate their losses in a growing season. By employing the best roasters around we are able to deliver stellar coffees to you at a much lower price.

While Covid may have closed your local cafe and exaggerated the economical problems in coffee, which go all the way up the supply chain, they are not new problems. We blend and roast these coffees as a delicious and long term solution to help everyone along the way.

This is truly a win / win deal for everyone.

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